Welcome to the Hive, Bloomy.
Alex, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Bloomy is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US public school mapped, the schools that look like your best customers, and three campaigns we'd run for Bloomy in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Bloomy.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a calendar-driven purchase, and a two-person team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 15,000 to 25,000 more of your best customers?
You already have the dream ones: the public schools that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 15,000 to 25,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a public school.
Every US public school sits in NCES's Common Core of Data with enrollment, grade span, and the district it belongs to. We build the list from that, enrich the principal and curriculum-director contacts, and time the sends to the budget and pilot calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 99,073 US public schools and reach out the moment the right signal shows up, so Bloomy is the first name a principal thinks of when closing a mastery gap comes up.
- New principal or assistant principal namedDistrict staff directories and board minutes. New leaders reset instructional tools in year one.
- i-Ready or NWEA MAP contract renewalBoard consent agendas list diagnostic vendor renewals with dollar amounts and dates.
- State report card shows ELA or Math proficiency dropState DOE accountability data. A drop puts the school on an improvement plan.
- Title I or school improvement plan filedState education department filings flag schools required to add intervention support.
- Interventionist or instructional coach job postingA school hiring for differentiation is a school about to buy the tool for it.
- ESSER or Title II funds nearing spend deadlineFederal grant tracking sites show districts with unspent funds against a hard date.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NCES, state report cards, and district board minutes. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Alex, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.